ROSIE'S CLOSET OUTING HURTS: Mag Bottoms Out

NY POST ^ | 5/22/02 | KEITH J. KELLY

[Liz]

Rosie O'Donnell's eponymous mag hit the circulation skids with its May issue.

May 22, 2002 -- ROSIE O'Donnell's magazine, Rosie, has been plagued by newsstand erosion since early this year, but the numbers fell off the table in May - the issue in which the controversial talk show host came out and confirmed that she was gay.

[Liz]

Sorry Rosie. You were more readable when you were in the closet.

[Psalm 73]

"Sorry Rosie. You were more readable when you were in the closet."

Oh, no, Liz - you actually READ her mag? Say it ain't so... : )

[CatoRenasci]

I thought she was the closet -- or a walking armoire at least.

[jimtorr]

The June issue now hitting has 98 ad pages - up 48 percent from the same issue a year ago.

Gee, do you think this could be a factor in declining sales, as well as the non-news about Rosie herself? (as if everone didn't already know)

How thick is this magazine, that it has 98 ad pages?

[mombonn]

The May figures "dropped off a cliff,"

May O'Porker do the same.

[bvw]

200,000 is still a lot -- what, about four times that of FR, no? As I remember that FR's stat pages say we have about 50K regulars.

[Liz]

The June issue now hitting has 98 ad pages - up 48 percent from the same issue a year ago.

Gee, do you think this could be a factor in declining sales, as well as the non-news about Rosie
herself? (as if everone didn't already know) How thick is this magazine, that it has 98 ad pages?

........using Arthur Andersen-type counting.

[Saturnalia]

Perhaps it's just my opinion, but why would you read a magazine named after the same person who owns it/appears on every cover?
Just seems like a big ego trip to me...

[mewzilla]

It would be interesting to see who's buying all that ad space. And if they (or anyone else) will buy if circulation continues to circle the bowl...

[Liz]

Oh, no, Liz - you actually READ her mag? Say it ain't so.

I hasten to add...no, no, a thousand times, no. I never read the rag.
I simply referred to quasi-stats purporting to be the rag's readership.

[RippleFire]

Don't let the garage door hit ya on the butt, Rosie!

	ROSIE'S FAREWELL CELEBRATION Set your VCR's! Rosie final live show is here!

[Liz]

200,000 is still a lot....

Not when you consider their target readership is about 100 million.

[Liz]

Don't let the garage door hit ya on the butt, Rosie!

And, Rosie, stay outta sight, will ya?

[Liz]

I thought she was the closet -- or a walking armoire at least.

More like a tank truck........

[ValerieUSA]

Yep - Rosie and Oprah both insist on being cover girls. There's no way I will buy either magazine.
Even Martha Stewart stays off the cover of her magazine and names it Living - not Martha.
Can you imagine Johnny Carson publishing a magazine called Johnny with his picture on the cover each month? Letterman or Leno or Conan??? It's just silly. I hope women are refusing to buy Oprah and Rosie, and let these insulting rags die off quickly.

[BADJOE]

Our registration is now around 83,000

Readership is probably closer to a half million.

[bvw]

"Readership around a half million" .... that's terrific, but who do you figure that?

[Dante3]

Just wondering if K-Mart bought ad space and if Rosie's stance on guns played a role in K-Mart's financial torubles.

[bvw]

Target is every woman of reading age? LOL!

Maybe they should join with the even more popular Oxygen Network.

[tcostell]

Sorry Rosie. You were more readable when you were in the closet.

My very first thought was...

"Must have been a walk - in..."