This was very interesting: The Florence fire has been renamed, is now the Biscuit fire. The City of Florence apparently objected to the name.
The Druid eco fascists named it the Florence Fire so people would not realize that the fire was really the former Kalmiopsis Wilderness.
Calling it the Florence Fire had to hurt the tourist business in the critical month of August for the businesses in Florence.
Good for the people in Florence in getting the Floristry Circus PR Clowns to stop calling it the Florence Fire.
It did hurt tourist business. I saw a piece on the local news about this. The business owners were furious.