[Physicist]

Who can resist the epithet "Faguar"?

[Abcdefg]

Something about the seats . . .

[jjm2111]

They should copy Volkswagen's. It seems to be working real well.

[Doug Loss]

So they'll only come in pink?

[APBaer]

bisexual consumers....

So, Mr. Salesman, do the car doors open *BOTH* in and out?

[BikerNYC]

That's it! I'm canceling my order for an XKR convertible.

[Black Powder]

Shifter now located in driver's seat.

[dtel]

I thought prissy british fags were all that drove them anyway.
I'll be damned, learn something new every day.

[afraidfortherepublic]

That does it! Guess I'll have to give up my life-long dream of owning a Jag! I don't fit the niche.

[toenail]

What movie was about the suddenly-honest advertising guy [Dudley Moore?]? "Jaguar: For Men Who Like To Get Hand Jobs From Beautiful Women They Hardly Know." The movie might need to be updated. "Jaguar: For Wookies Who Want To Get It On."

[wayoverontheright]

The ads will no doubt mention the Jaguar engine's prodigious 'bore and stroke'.

[BADROTOFINGER]

So heterosexuals will quit buying Jags because they dont want people to think that they are gay. Brilliant marketing strategery...JFK

[twyn1]

I've noticed a few commercials lately that seem to have subtle "gay" undertones -- one was an insurance ad, where two women were talking about "becoming a family" -- there was a little Asian baby being flown over for adoption -- it wasn't clear if they were adopting together or if one was the adoption agent and other a single mom ? Latest one is the commercial with these two young women running all over town speaking French -- could be sisters, friends, roommates or something "more" ?? I've also noticed a LOT of car commercials where the chick is driving, as the guy sits meekly in the passenger seat....what's up with that ??

[Plutarch]

Gay and Lesbian?

C'mon, they really mean only male homosexuals. The lesbians go for the Subarus, as they want their cars to be as ugly as the drivers.

They might want to consider that male hetero buyers will avoid a car with a reputation for appeal to homosexuals.

[Centurion2000]

Jaguar North America today announces that it is launching an integrated marketing and advertising campaign to specifically reach gay, lesbian, bisexual and transgender (GLBT) consumers

.... and they are going to alienate a lot more customers by doing this .....

[weegee]

If they are specifically targeting transvestites, then won't they be encouraging more farding behind the wheel?

This is not a responsible move by automanufacturers.

[weegee]

Will advertisers play up the leather seats?

Do cars drive differently for people of different sexual preferences?

[Publius6961]

Jaguar North America today announces that it is launching an integrated marketing and advertising campaign to specifically reach gay, lesbian, bisexual and transgender (GLBT) consumers.

Wonderful!

So now Subaru station wagon is firmly established the low end pervertmobile, Jaguar just volunteered to be the high end?

Can't help wondering which carmaker/model will volunteer to be the intermediate sized car of choice.

[over3Owithabrain]

Now I'm no expert on the gay community, but Jaguars do seem to be a popular choice with my gay male co-workers in Midtown Atlanta. In fact, one time I had a guy drive me in his Jag convertible to pick up theater tickets at lunch! It was a very "gay" moment for me, I made it a point to hoot and holler at the pretty girls walking by!

[Junior]

If you're a fag, drive a jag...