The human brain is a complicated organ. It can be infinitely pliable but also maddeningly rigid. Humans can be slow to recognize signs of imminent disaster. While red flags are flapping wildly in the wind, the person ignores any and all warnings. But the brain can be highly suggestible, too, easily controlled and shaped by advertisers and spin doctors. Thus, after countless ads, a person associates soda with Coke, search engines with Google. And after having "Yes we can," burned into their neural pathways, all hope and change is connected to Obama. That's why it's crucial to notice all the...