A new Norwegian language translation of the Bible was the secular country's best-selling book of 2012. (By comparison, the Bible didn't even break the top 100 in the U.S. last year). The Associated Press credits a marketing campaign by Norway's Bible Society for at least part of the Bible's popularity there: The society "promoted the new translation like a pop fiction novel, stirring anticipation by giving out teasers of biblical stories before its release," and "targeted teenagers with pink leather or denim covers, and adults with bridal or sophisticated literary covers." A popular six-hour play called Bibelen ("Bible" in Norwegian)...