I caught a segment on the Phoenix local news about the Grand Opening of Barista Café, which welcomes its first patrons this upcoming Sunday. I wondered why the opening of yet another coffee shop would generate such buzz. As it turns out, Barista Café is not the usual coffee shop. Its competition is not Starbucks or Peets or Coffee Beanery. No, it’s targeting the market served by such franchises as Hooters, Twin Peaks and Tilted Kilt (which also got its start in Arizona). That’s because Barista Café is a “bikini” coffee shop, one of the nation’s first, if not the...