The mom of a local middle-school student sent me (and the rest of her list) an email about an upcoming "Challenge Day" scheduled at school. The purpose of her email was to recruit parent volunteers for the day. She included a brief description and a link to the website. The vague description raised some red flags, so I went to the website and did some information gathering. It included media links, information on a new book written by the founders, local testimonials, sponsors and so on. I went to the About Us menu bar and (w a Glenn Beck sniffer)...