The farmer in the dell takes a wife, but the cheese stands alone. Some rural folks identify more with the cheese than the farmer. For those people, Jerry Miller has an answer: FarmersOnly.com, a dating Web site meant specifically for “sincere, down-to-earth people who respect and cherish the rural lifestyle.” The Beachwood, Ohio, man runs an advertising agency that works for agribusinesses. A divorced female farmer sparked his idea for FarmersOnly.com. A stab at online dating frustrated the farmer because she met urbanites who couldn’t relate to her long hours and laborious work. “She was afraid she was never going...