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Keyword: facebookdecline

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  • Chances are you’re spending 24% less time on Facebook

    03/09/2018 10:40:36 AM PST · by Red Badger · 55 replies
    www.fastcompany.com ^ | 03-08-2018 | CGW
    It was less than a month ago that I wrote about a trend that should be very worrying for Facebook. Namely, that users were spending less time on the platform. According to Nielsen numbers through November of last year, interpreted by Pivotal, the social network lost about 4% in aggregated time spent. Now new numbers have been released that go through December, and the problem only seems to be getting worse. The updated data shows that Facebook’s core platform lost 18% in time spent, which is a huge change from the month before. This, says Pivotal, reflects a 24% decline...
  • Publishers are seeing another big decline in reach on Facebook

    04/20/2017 7:03:38 AM PDT · by Red Badger · 38 replies
    digiday.com ^ | 04/20/2017 | Lucia Moses
    The Facebook anguish continues. A Medium post investigating declining Facebook reach has set off the most recent alarm bells among publishers. Kurt Gessler, deputy editor for digital news at the Chicago Tribune, posted that since January, the Tribune has seen a significant drop in the reach of its posts on Facebook, despite having grown its fan base. The post sparked a sigh of validation across publishers as others chimed in on social media that they’re seeing similar declines. @kurtgessler This looks somewhat familiar to me as well. It's not just you. — rob blatt (@robblatt) April 19, 2017 @whet @kurtgessler...