Tampon brand Tampax sparked a firestorm on social media after it said that “not all people with periods are women.” The company, owned by Procter & Gamble, shared the message on Sept. 15, but it has recently sparked fierce debate and gone viral — with some bashing the company for alienating biological women. SNIP “This ad is misogynistic and advocates erasing women. So goodbye 4ever!!!” one critic wrote. Others slammed the message as “anti-woman.”