ESPN gets less sports-centered Cabler to broaden its field with more series, telepix By JOHN DEMPSEY Less hockey and baseball. More original movies and series. That's one big equation on the mind of Mark Shapiro, executive VP of programming and production for ESPN, who's gung ho about broadening the audience for ESPN by reaching beyond the stereotypical potbellied sports nut, stretched out in his undershirt on a Barcalounger with a can of beer in one hand and a remote in the other. ESPN and ESPN2 aimed the National Hockey League games it carried from 1999 through 2004 squarely at this...