He ruled as king of the infomercial WASHINGTON — Arthur Schiff, who died of lung cancer last week in Coral Springs, Fla., at 66, was a businessman who ran his own marketing company for 23 years. And his passing, like the man himself, was altogether quiet, with not a single newspaper noting his death. But wait, there's more! Arthur Schiff was an ingenious salesman, a veritable artist of American capitalism. He sold everything, and sold it by the trainload: pots and pans, pantyhose, wrinkle cream, teeth whiteners, windshield wipers, scratch removers and weed whackers. Anyone who ever watched television in...