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  • Yum! Brands Discontinues Support of 'Desperate Housewives'

    11/29/2004 7:30:26 AM PST · by NYer · 236 replies · 31,618+ views
    Culture & Family Institute ^ | November 26, 2004 | Martha Kleder
    Yum! Brands, the parent company of Pizza Hut, Taco Bell, KFC, A&W and Long John Silver’s, has stopped advertising on the ABC Network show Desperate Housewives. The move comes after the company’s headquarters were flooded with e-mails and phone calls from concerned customers. Jonathan Blum, senior vice president of public affairs for Yum! Brands, announced the decision in a letter dated November 17, 2004, to Bill Johnson, president of the American Decency Association (ADA). As posted on ADA’s Web site, the letter reads: I wanted to inform you that Yum! Brands will not be advertising in Desperate Housewives going forward....