Provocative adverts for a brand of mustard have prompted an outraged reaction from Swedish consumers, with some criticising the campaign for being "chauvinist". Raunchy pillow to boost Swedish book sales (18 Jul 11) Sweden demands Facebook info answers (12 Jul 11) Björn Borg shares his underwear with McEnroe (6 Jul 11) Johnny's Senap, a mustard brand sold by Druvan, is being marketed through the campaign "Real men grill" (literally: "Riktiga män grillar"), with ads bearing messages such as "Real men don't sew their own clothes" and "Real men don't wear deodorant". The campaign's theme has sparked a strong reaction, with...