This is a long memo, born of two decades of frustration with the Beltway sharpies who run campaigns and are clueless about talk radio. There is no hostility here, just frustration with the invincible ignorance of the consulting class that wouldn't know the difference between a Thursday afternoon drive show in Denver and a late night dollar-a-holler stick in Flat Plains, Nowhere. By way of background, I began my talk radio career in 1990. In the 22 years since, I have covered six presidential races. Before that I watched two presidential races from within the Reagan Administration, and one from...