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  • 'Manly' men won't buy electric cars because they think it will dent their macho image, study claims

    09/01/2023 7:21:36 PM PDT · by Libloather · 97 replies
    Daily Mail ^ | 9/01/23 | Lauren Haughey
    Electric vehicles (EVs) are often deemed the future of transport, with titans like Ford and Tesla racing to make them. But a new study reveals that 'more macho' men may not see this the same way, in the bizarre belief that EVs will harm their image. Dr Michael Parent, a researcher at the University of Texas at Austin (UT), claims that men who prioritise acting 'like a real man' are more likely to frown upon electric-powered cars. High-performance gasoline vehicles are instead preferred as a marker of masculinity, he says, raising an alarming and unexpected uncertainty for efforts against climate...