The music industry is currently in need of a fresh injection, and a much-needed overhaul. The industry currently takes 86% of artist’s takings. Music creatives often find themselves ignored by Media conglomerates, lacking that exposure and funding to help propel the avenue to gain them recognition for their art. The music industry is in need of a system that provides clarity for the contributors and offers an honest platform to interact with the artists and fans. This is why this writer is passionate about Potentiam, a new project created to give a voice to music artists, writers, influencers, and the...