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Keyword: notleftorright

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  • Ultimately, it's left or right (deconstructing the marketing slogan of a talk radio station)

    12/08/2006 3:26:44 AM PST · by ajolympian2004 · 18 replies · 765+ views
    Rocky Mountain News column ^ | Friday, December 8th, 2006 | Mike Rosen
    'Not left or right; right or wrong!" That's the current marketing slogan of a local talk radio station (not mine). It's a clever turn of a phrase and an interesting approach to establishing product differentiation from competing talk stations that promote the conventional split between liberals and conservatives. This imaging strategy is designed to convey the impression that the programmers, personalities and producers on that station somehow rise above the limitations of ideology and the pettiness of partisan politics. The station and radio show (Caplis & Silverman) that Mike is talking about - http://www.khow.com/pages/shows-caplis_silverman.htmlIn theory, this might attract listeners that...