Apple's "Mecca Project" Provokes Muslim Reaction On October 10, 2006, an Islamic website posted a message alerting Muslims to what it claims is a new insult to Islam. According to the message, the cube-shaped building which is being constructed in New York City, on Fifth Avenue between 58th and 59th Streets in midtown Manhattan, is clearly meant to provoke Muslims. The fact that the building resembles the Ka'ba (see picture below), is called "Apple Mecca," is intended to be open 24 hours a day like the Ka'ba, and moreover, contains bars selling alcoholic beverages, constitutes a blatant insult to Islam....