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Keyword: playsforsure

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  • Microsoft's Final 'Up Yours' To Those Who Bought Into Its DRM Story

    04/24/2008 8:39:11 AM PDT · by steve-b · 21 replies · 258+ views
    TechDirt ^ | 4/23/08
    Remember a few years back when Microsoft launched a new type of DRM under the name "PlaysForSure"? The idea was to create a standard DRM that a bunch of different online music download stores could use, and which makers of digital music devices could build for. Except... like any DRM, it had its problems. And, like any DRM, its real purpose was to take away features, not add them, making all of the content hindered by it less valuable. Yet, because Microsoft was behind it, many people assumed that at least Microsoft would keep supporting it. Well, you've now learned...
  • iRiver Uses Porn Star In Marketing Effort (Bill Gates praises "outstanding firm")

    01/18/2005 10:38:46 PM PST · by HAL9000 · 7 replies · 425+ views
    DesignTechnica.com ^ | January 18, 2005
    iRiver, acting out of desperation may have hit an all time low by using porn star Jenna Jameson in some of their advertisements. "Chosun Ilbo reports that Korean OEM manufacturer Reigncom (manufacturer of the iriver device) has enlisted Jenna Jameson to snare the testosterone set. Pornography can be an effective fuel in the uptake and advance of new technology (still photography, VCR, the Intarweb) and can represent the shortest path to profitablity - this is no news." While there is no doubt that sex sells, do we really need to use porn stars for promoting MP3 players - I...