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James Bond may no longer be ordering his signature Martini, "shaken, not stirred." Reports say Bond is switching to Heineken. Ad Age reports that Daniel Craig will reach for a Heineken rather than his trademark cocktail in a scene from the upcoming Bond movie "Skyfall," thanks to a deal Heineken USA has struck with the spy film franchise. Craig will additionally star in a commercial for the brew to run globally, created by Wieden & Kennedy Amsterdam with "Skyfall" director Sam Mendes serving as a consultant. Craig will also appear as Bond on special packaging for the beer

Sarah Palin is no fan of the “lamestream media” — except when she’s using it to serve her ends. Is she using Newsweek to get free personal training? And, if so, is that entirely legal? The former Alaska governor appears on the cover of the new issue of Newsweek wearing a gray sweatshirt with a logo on it reading “Edge Fitness.” That’s the name of a gym in Palin’s hometown of Wasilla. Edge Fitness was featured last November in an episode of her TLC show “Sarah Palin’s Alaska,” and it also received a plug on a Facebook page Palin apparently...

In stories hittings newsstands next week, brunette bombshell Megan Fox manages to insult a good chunk of Young Hollywood; including Zac Efron, Robert Pattinson — both of whom the actress called “too pretty” in an interview with Elle — and now she’s shooting daggers at fellow actress Scarlett Johansson. In the June issue of Esquire Magazine, the Transformers 2 star says being a sex symbol comes naturally to her, and she has now desire to put on a Ms. Smarty Pants act to distance herself from the empty-headed bimbo image that often plagues beautiful women, unlike her Golden Globe-nominated counterpart....

London, England (BANG) - James Bond is to swap vodka Martinis for a new "Zero Zero Seven" brand of Coca-Cola. The drinks giant has teamed up with the makers of the latest Bond film "Quantum of Solace" to launch a special "Zero Zero Seven" version of their Coke Zero drink - named after the agent's code number 007. "Quantum of Solace," which sees Daniel Craig reprise his role as the British spy, is released on October 31 and Coca-Cola will simultaneously launch the new "Zero Zero Seven" logo and limited edition black bottles in the $10 million deal. The company...

Members of the European Parliament are threatening to derail attempts to introduce product placement in television programmes, amid opposition led by German MEPS. Ruth Hieronmyi, the German MEP acting as rapporteur to the revision of Europe’s Television Without Frontiers Directive, said that there was no consensus in the Parliament on liberalising the rules. The MEP told The Times: “Product placement, and any other advertising-related topics, are still controversial. Members believe there should be anything from no regulation to 100 per cent regulation — we shall have to see what achieves a majority.” On Monday, the Parliament is to form its...

"Junk Food Arnold" First to Reward Political Donors through Ads May 26, 2005 California Gov. Arnold Schwarzenegger should pull a political commercial off the air that promotes the junk food products of his campaign donors, consumer advocates said. The Foundation for Taxpayer and Consumer Rights (FTCR) called on Schwarzenegger to return the quarter-million dollars he received from companies featured in the ad, and for the corporations to pay the market value of the advertising to the state because it is improper for the governor to use public office to sell corporate products. The TV ad, released in May, features Schwarzenegger...

NOT content with trampling smokers' rights, the New York State Dept. of Health has launched an insidious campaign to erase all traces of tobacco from the movies. The department's tobacco control program was behind the formation of Reality Check, a well-funded group supposedly started by and for teens against smoking. One of R.C.'s missions is to eradicate smoking from the movies, and their methods have put some noses out of joint. [snip] Insiders say Reality Check plans an even more outrageous campaign, however. In addition to pressuring studios to keep smoking and cigarettes out of new movies — beginning...

...Beginning today, Amazon plans to feature one original short film each week in a prominent spot on its home page for the next five weeks -- all commissioned by Amazon and available for free downloading by the site's visitors. The four-to-seven minute movies will star a variety of Hollywood actors in fictional stories fashioned loosely around a theme Amazon describes as "karmic balance;" characters, in essence, learn valuable life lessons.... Instead of a traditional advertising hard sell, the movies mark the escalation of an effort by Amazon to provide unique online content free of charge to its customers, some of...

Five years ago I would talk about a New World Order, a global government, an international criminal court, a world taxation system, a pan-American union. About half the callers to my radio show didn’t believe me and said that I was making it all up. Now we don’t get those callers and my show is conservatively a hundred times larger. Along with a massive expansion of affiliates that cover 35 states, I also have one of the biggest Internet listening audiences out there. Now that the show has grown, you don’t hear people calling in and saying ‘the UN isn’t...

Lauren Bacall slouches against a door frame in "To Have and Have Not." "Anybody got a match?" she asks. Humphrey Bogart tosses her a packet. The seduction has begun. So has the smoking. And, oh, isn't it sexy ... ? The slow inhalation, the curls of smoke, the spiraling plumes. There are countless scenes from classic films - "The Blue Angel," "Now, Voyager," "Rebel Without a Cause" - that make smoking appear glamorous, sensual, romantic and rebellious. Not surprisingly, the tobacco industry is rather desperate to preserve and protect that image, and a new report details the methods by which...