In 2013, the Phoenix City Council created a goal to divert 40 percent of trash from landfills by 2020. To meet that goal, the Public Works Department says outside help is needed. The council discussed the plan during Wednesday's meeting, and it was clear that not everyone thought the price is right. “I think we should have started smaller and built up," said Councilman Michael Nowakowski. He voted against the contract which focuses on community outreach and provides incentives for people who recycle. Before voting no, Councilman Sal DiCiccio said, “If the public wants to understand why they’re paying huge...