As Gov. Arnold Schwarzenegger's reelection campaign was beginning to take shape last year, prototypes of the governor's reelection posters were ordered. One poster used the colors red and black, and simply had one word: "Arnold." When the posters were presented to the governor and his wife, Maria Shriver, Shriver bristled. She wanted something unconventional, something that highlighted the fact that, despite his loss weeks earlier in the special election, Schwarzenegger was not an ordinary political candidate. Shriver, in a dramatic portent of things to come during the campaign, got exactly what she wanted: New posters came back, with colors chosen...