A Brief History of MADness Mutually Assured Destruction. MAD. It is a doctrine that came into being during the Cold War. The superpowers on the world stage consisted of two nations: the United States of America and the Soviet Union. The USA: a capitalist constitutional republic that believes that the government should serve the people, protecting the inalienable rights given to us by God. The USSR: a union of countries ruled by communism that believes that the government dictates what is best for the people, and that the government determines the rights of the people. Two polar opposites. Both were...