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Keyword: tranheiserbusch

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  • AB InBev (owner of Anheiser-Busch and Bud Light) credits marketing with driving ‘highest-ever’ volume sales

    04/09/2023 8:45:41 PM PDT · by DoodleBob · 39 replies
    Marketing Week ^ | March 2, 2023 | Niamh Carrolll
    AB InBev, the brewer behind the Corona, Budweiser and Stella Artois beer brands, has hailed record full year volumes in 2022, as well as the strong performance of its premium portfolio. The business claimed this success was “driven by the investment in [its] marketing capabilities”. While sales and marketing investment fell in 2022 compared to the year prior, CEO Michel Doukeris told investors today (2 March) the company will continue to invest behind its brands as they “deserve” because their “power” drives growth at the business. Across the full year, volumes grew by 2.3% to reach an “all-time high”, the...