On October 2, 1913 The Washington Post published an ad for Chevrolet featuring the now famous bowtie shape with the words "Look for this nameplate" over the emblem – 100 years after the company’s incorporation, this trademark is one of the best-known automotive symbols in the world. It is known the mark was introduced by co-founder William C. Durant in late 1913, but the origin of the Chevrolet bowtie nameplate has several conflicting explanations. Durant, himself, claimed the bowtie emblem was inspired by the wallpaper design in a Parisian hotel. In the company’s official 50th Anniversary publication from 1961, titled...