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Keyword: usawesome

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  • Marketing America: The ‘United States of Awesome Possibilities’

    11/10/2011 2:47:41 PM PST · by posterchild · 2 replies
    news.yahoo.com ^ | Nov 10, 2011 | Zachary Roth
    Say hello to the "United States of Awesome Possibilities." That's the tagline for a new ad campaign designed to promote the U.S. of A., an effort to boost business and leisure travel in order to spur economic growth, Advertising Age reports. The campaign, set to launch next year, is the brainchild of the Corporation for Travel Promotion (CTP), a private-public partnership formed to encourage tourism, with a marketing budget of $200 million. The corporation calls the push "the first-ever coordinated global marketing effort dedicated to welcoming international travelers to the United States." The group said in a press release that...