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Jim Geraghty provides another look at the flight from Democrats in this election cycle, given in a focus-group analysis of women surveyed for their political points of view. The so-called “Wal-Mart Moms” backed Obama in 2008, but have gone through a period of severe disillusion. They now favor Republicans, but that may not last, either: 1. Walmart Moms chose Barack Obama in 2008, but today they offer the President poor marks. By a margin of 48% to 43% Walmart Moms say they voted for Barack Obama in 2008, but almost two years later a majority of these women (52%) say...

The bad news for Democrats keeps pouring in. Now it comes from Wal-Mart moms -- women with children under 18 who shop at Wal-Mart. They tend to be Democrats and more of them than not voted for President Obama in 2008. But they’re leaning Republican this year. And despite the happy economic talk from the White House, they believe the economy is hurting their families and their situation will be just as bad a year from now. In Washington today, Wal-Mart officials unveiled a national survey of their female customers, who pollsters said amount to 16 percent of the electorate....

Can Obama Win Back Wal-Mart Moms?Tuesday, Sep. 09, 2008 By KAREN TUMULTY / WASHINGTON **SNIP** The women that pollsters are watching most closely this year are different in some ways from their "soccer mom" and "security mom" sisters of those earlier election cycles. For one thing, they are slightly older than soccer moms (in their 40s and 50s) and are juggling another set of problems — how to pay for college for their kids, and how to take care of their elderly parents. They are also less upscale. Lacking college degrees, they are more likely to be feeling the brunt...