What’s sad is Sears should have had a tremendous windfall in the early 90s, when Tim Allen made Sears, and Craftsmen’s Tools especially, a centerpiece of his comedy routines.
There’s also the fact that Sears began as the mail order “Amazon” and should have been able see what was happening with the internet.
The real problem IMO is that Eddie Lampert had already decided to kill Sears and Kmart because he was only interested in the real estate which he would personally control.
Sears should have been on the web before Amazon considering the Sears Catalog was already famous.