[Abathar]

I don't know how much tickets cost these days here, but do the math. Between this, sales of merchandise, vendor sales, broadcast rights, this is a HUGE cash cow for most state universities. When they said they were cancelling the Big 10 season I just laughed, no way they would give up that cash cow, ain't going to happen and there is way too much pull in alumni politicians to force it to.

[babble-on]

It’s a cash cow, but not a profit center for the university. They spend all the athletic revenue in the athletic department. From the college’s POV it’s just a branding exercise.

[Psycho_Runner]

Yes, College Football is a big cash cow for the universities. The reason a college football coach makes 4 million plus dollars is because the football program brings in hundreds of millions dollars in revenue. And by the way, why are college football stadiums way bigger than the professional stadiums?

[libertylover]

I don't know how much tickets cost these days here, but do the math. Between this, sales of merchandise, vendor sales, broadcast rights, this is a HUGE cash cow for most state universities.

I'm not in favor of abolishing football but it's only a cash cow for large schools like Michigan in Power 5 conferences. For others, they lose money but football keeps them from losing quite so much.

[libertylover]

I went to the Michigan site to find out how much season tickets would cost and it’s more complicated than Japanese arithmetic. I’m sure they’re very expensive and then there’s the required booster club membership and parking.