“Bud Light is not gone, in fact it’s all right there on the shelves. No one is buying it.”
If they’re still selling it, someone is buying it.
And billions lost seems a bit high, but maybe.
As long as the brand doesn’t fold, it will eventually recover.
“primarily due to the volume decline of Bud Light.” Operating profit at the U.S. unit dropped nearly 30 percent.
That’s a lot of sheckles, and that figure was in August. It’s down more now. Travis Kelce won’t be saving Bud Light any time soon. (or ever).