I like customers reviews but some read like press releases and others like love letters.
You can smell a fake review a mile away.. I completely stopped trusting Epinions.com (and I used to be an admin and consultant with them) because most of the writers never have touched the products or they do it for the $$. Some people make hundreds of dollars a month copying and pasting stats and adding a few I’s and Me’s into it to make it sound personal.