They probably will bring back their favorite know it all liberal keith olbermnan.
I’ve still got a few friends in the biz and believe me, your idea isn’t that far-fetched. Olbermann is a total ass and he’s napalmed bridges at virtually every place of employment, but he generated some of the highest ratings MSNBC had in prime time. That hasn’t been lost on the “new” management team at NBC News, which also oversees the media dumpster fire that is MSNBC. From their perspective, Olbermann (and all the baggage he brings) is looking pretty good compared to the current disaster.
Nothing would feed Keith’s colossal ego more than going back to MSNBC as the returning savior, with a huge pay raise and his old time slot. Besides, how long has he been back at ESPN? Eighteen months? That’s an eternity for him. Besides, Olbermann took a big pay cut to return to the sports network and MSNBC would offer mid-seven figure money to anchor a prime time show.
Additionally, most of the executives who fired him three years ago have moved on and the new crew is desperate for anything that might attract an audience. So, Olbermann’s return to MSNBC is much more likely than people realize.