I am still an Apple investor as part of QQQ, but I am not sure Apple is getting ready for the Cloud.
Apple devices are fully integrated into the cloud. . . more so than most others. iOS 11, and macOS.13 High Sierra will move even more function sharing through the cloud between devices. Make a change on one device it is mirrored on all of your devices. Files are shared. iOS 11 will now have files and folders that are the same as on the Mac. . . and changes there are echoed on the Mac and iCloud.