One reason I ignore ads is how they are endlessly scripted to make men look like buffoons and women are always the clever one in the relationship.
Most ads are not aimed at me, therefore I ignore them.
Men have been made out to be buffoons in TV ads and programs for over 50 years. Which is why I also ignore and don't watch them.
I read a quote from a female ad executive who said that her staff, comprised of mostly women, use their real life experiences in ads and that is “how we see it.” I believe she was based in NY or New England.