$1,000 plus Swiss watches doing well. I wonder if kids with cell phones are into watches?
I have a feeling the answer is yes. I’ve been revamping my wardrobe recently and spending some time on the style forums and there is tons of interest in watches by the twenty and thirty somethings. The fashion industry still promotes the wristwatch as an essential accessory and they seem to have accepted that premise. There also has been a big increase in the number of inexpensive (like $200 - $500) but high quality mechanical watches over the last few years or maybe decade, which seems to show that an entry level market exists, presumably made up of younger buyers.
https://www.ft.com/content/beeab33e-1dd6-11e7-b7d3-163f5a7f229c
There’s a stat in this article that says something like 60% of millennials just use their phone instead of wearing a watch. And I can believe this is true on a day to day basis, since strictly speaking the watch is now redundant. But a watch is about more than telling time and I suspect that most millennials still like having a decent watch in their wardrobe for at least some occasions.
The trained mind does not need a watch. Watches are a confidence trick invented by the Swiss - Chuin.