[Bruce Campbells Chin]

Keep in mind that corporations never, ever create their own ad campaigns. These are invariably handled by ad agencies that compete to land the largest and most desirable accounts. And those ad agencies are without exception staffed by far leftwing types, including significant numbers of homosexuals. They’re also very persuasive, convincing their clients that this sort of offensive PC nonsense is exactly how they need to portray themselves to their customers.

There is zero chance Gillette management greenlit that ad campaign (and it is more than just 1 ad) unless they were 100% okay with the message. Plus, the ad agency likely wouldn't even come up with anything like this in the first place unless Gillette let them know upfront that they wanted something socially progressive.

Would be pretty nice if Schick decided to take the opposite tack -- run an ad campaign that directly appealed to the "manliness" of shaving, etc....

[Blurb2350]

True, Gillette mgmt. had the final say, but it was probably the decision of their marketing dept., and they’re often as desperate to appear relevant and fashionable as any SJW. And ad agencies can be very, very persuasive. It’ll be interesting to see how Gillette handles the backlash. Rush Limbaugh just this moment mentioned the Gillette ads . . .