I think Gillette just wanted to be known as the gay blade. Straight men and most women want men to be men. But a toxic group of gays from both sexes want to squash straight men. And clearly they work in the advertising account for P&G.
I think the main drivers of this male bashing are the Feminazis. They want effeminate men and masculine women.
Zorro the gay blade was sort of funny from what I remember but that was decades ago.