I asked myself the same question. The answer I got was there are a lot of people alive on the planet today who know nothing about anything which took place before they were born.
Probably true. This reminds me of a recent survey of college kids or young adults, younger people anyway, and the strong majority said the greatest president ever was Obama. People in that age group only remember Obama and Bush, and perhaps something of Bill Clinton. Since this group of people have no knowledge of their history, they have a tiny group of presidents to choose from , on the question of who was the greatest president.
This is a very sad commentary, in my opinion.
It’s possible they were aware of the name, and tried to...er, capitalize off it. Some years ago, my family saw what we thought was a high school sports bumper sticker...it said, “Catch Scarlet Fever!” My father especially thought it was in poor taste.