400 people on social media is a good start. That translates to thousands of more contacts which leads to millions. That does takes a little time. Thus, you are probably correct that about the timing - think about doing it now for the 2022 and 2024 election cycles.
But we need it now! If Donald Trump doesn’t get re-elected our country goes away. The way it looks to me is Donald Trump is the only person standing between us being free or becoming communist serfs. If the liberals take over they will fix it so that we do not survive. Hungry people cannot fight. Look at the once prosperous Venezuela.