Posted on 04/25/2023 12:08:33 PM PDT by Morgana
Bud Light has suffered another blow in the fallout from its Dylan Mulvaney partnership as its rivals' sales have spiked while its seen huge losses.
Coors Light and Miller Lite both saw bumps to sales while the Anheuser-Busch-owned brewer saw them plunge.
The flagship American brand has suffered a 'staggering' hit, which resulted in two senior members of the team being placed on leave.
Bud Light's VP of marketing, Alissa Heinerscheid, took a leave of absence while the VP for Mainstream Brand, Daniel Blake, stepped down some days after.
The pair have faced the brunt of the criticism, with a report from Insights Express, a beer-focused newsletter, saying it is an 'extremely difficult scenario' for the business – adding 'these numbers are staggering'.
In the week after the campaign launched, April 1, Bud Light dollar sales dipped 6 percent, as Coors Light rose 3.5 percent and Miller Lite 3.1 per cent.
As the backlash ramped up against Anheuser-Busch, with Kid Rock opening fire on several cases of the beer, their sales dropped 17 percent in the week of April 18.
By comparison, Coors Light saw sales rise by 10.6 percent, while Miller Lite scooped up even more profit with sales rising 11.5 percent.
Last week sales of Bud Light had risen slightly, with the company seeing just a 6.7 percent dip in sales, with both their rivals seeing a huge increase of 18 percent.
Bud Light is the largest beer brand in the US, but their decision to work with Mulvaney has seriously affected the company.
During the NCAA basketball tournament from March 18 to April 1, it was the clear leader of all Light beers, up 15 percent, according to Brewbound.
(Excerpt) Read more at dailymail.co.uk ...
From what they tell me Dylan IS a 13 yr old giddy girl.
Why is bud hiring minors to sell their beer?
Does this mean that Alissa Heinerscheid didn’t get her bonus? She must have misunderstood that Budweiser wanted to increase their market Share by 18%, not lose it.
Wow people must really be upset to buy coors
Dylan Mulvaney is not done with his 15 minutes of fame
He’s going to do something bad/stupid in the future. I’m guessing child molestation, drug OD, etc...
And then Budweiser will get its well-deserved 2nd round of public flogging for associating with such a cretin
‘an extremely difficult scenario’
What absolute BS. The solution is simple and not difficult:
1. Fire the top execs
2. Make a public apology saying how wrong they were
3. State that AB is not woke and does not subscribe to the woke BS.
4. Continue with the apologies and beg people to come back.
You lose the liberal, homo, and tranny people from your customer base, but so what? They weren’t your serious customers anyway. You lose maybe 5% of your customers, but by showing your True NORMAL American bonafides, you win back those who departed and maybe win some new customers. Then you can resume using good old fashioned humor and American pride and patriotism to advertise the brand.
My first thought. Coors? Lol.
This kind of stuff tends to happen when most of your customers live in flyover country and your decision makers live in a Penthouse in Midtown Manhattan.
Sounds logical but I don’t believe it will work. For better or worse, there will now be a “forever” stigma attached to Bud Light.
Actually sad in a way...but a valuable lesson.
“He’s going to do something bad/stupid in the future. I’m guessing child molestation, drug OD, etc.”
Probably all of the above.
I just hope the sick creep doesn’t harm anyone else.
>> 3. State that AB is not woke and does not subscribe to the woke BS
BUT THEY ARE AND THEY DO!!!
That’ll complicate matters.
Alissa Heineyshine didn’t hire *herself*, dontchaknow.
No! No! No!
Didn't Budweiser hear Alissa Heinerscheid? She said that the Lite brand was losing market share.
C'mon, King of Beers, get with the woke crowd and go trans and accelerate those sales. Get away from the 'fratty' proles.
Yeah...you are describing uncommon sense. AB has it coming though! Anyone who disgraces the simple concept of B-E-E-R, which is very simple, deserves what their getting. The good people of Cesky Budejovicky’s revenge.
see even when I dont think about it i’m still in the “Cool” category!!... Coors light drinker for the past 16 years!!
Some 95% of the woe in this world is self-induced.
I believe that for Budweiser, they went all the way to 100%.
Self-inflicted injury is doubly painful. Especially when you knew beforehand it could very well to go sideways.
“And then Budweiser will get its well-deserved 2nd round of public flogging for associating with such a cretin”
You know you are correct, I can’t look at Subway to this day and not think of Jarred.
Of course he’s a grown male, and it was reported that he desires to have sleepovers with minors
So why did Bud promote that behavior?
Too bad Miller/Coors is just as woke. They just weren’t fast enough to get to Mulvaney first.
I tried to drink Bud and Bud Lite - many years ago.
Just could not finish the cans. Genny Cream Ale was better tasting.
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