Bud Light is just as fake as their promoters.
Posted on 06/22/2023 12:59:12 PM PDT by Morgana
Bud Light rolled out a new summer-themed ad in hopes of getting back into the good graces of beer drinkers, but the effort fell short for many Twitter users still smarting over the branding partnership with controversial transgender influencer Dylan Mulvaney.
The ad, which is musically set to the 1979 hit “Good Times” by Chic, shows a group of people using ice cold cans of Bud Light to cool off from the intense summer heat in an outdoor setting.
Revelers who appear to be attending a barbecue are seen carrying kegs of Bud Light while using bottles of the beer to wide sweat off their brows.
Anheuser-Busch InBev has lost nearly $20 billion in value since Mulvaney posted images and video touting Bud Light on April 1.
The Mulvaney posts sparked anger from many who vowed to boycott Bud Light and its sister brands.
Bud Light’s new commercial is part of its “Easy to drink, easy to enjoy” series of ads.
“Crack a cold one: we’ve got an epic summer ahead. Sock tans included,” the company wrote on its Twitter post touting the new commercial.
But Twitter users weren’t convinced.
“We haven’t forgotten,” one Twitter user.
Another Twitter user commented: “Have you apologized yet for slamming your loyal customers?”
“All I see is Dylan Mulvaney,” another Twitter user wrote in response to the ad.
(Excerpt) Read more at nypost.com ...
Someday this may end up as a business case study in a non woke MBA program.
The initial bit was bad enough, but the follow up is worse.
“It’s so easy to slip.
“It’s so easy to fall.”
Lowell George
What is that?????
I saw the ad. Unbelievable. The ad is making fun of white people.
First they find a mentally ill transexual as their spokesperson.
Now they put idiots on the commercial.
Next they will have people from the special olympics on their commercial because that’s who they think drink their beer.
They are all woke snowflakes. They will never see what they are doing is downright stupid.
Bud Light is not going to make a public apology, but if they start making commercials with plenty of scantily clad, big breasted women acting very flirtatious with regular guys, it might be a start. The idea is that in the ads, they need to be as offensive to the woke people as they possibly can.
not only have they not stopped digging
they seem to have found a bigger shovel
That commercial is supposed to win back customers?
So they think their customers are bumbling, stupid, brainless hicks who don’t know enough to wear shoes on hot pavement, get a tan-line around a cell phone, etc., etc. This “ad” is about as insulting as getting a mentally ill man to rep them. RIP Bud.
If Budweiser was smart they would hire an ad agency that ‘looked like America’ rather than one that “looked like a San Francisco Gay Bath House}...(just a guess).
And if they want their business back they should end the Bud Light brand.
Then start from scratch with a new brand after vowomg to stay out of culture wars as a company...
Or how about Dylan being used by those two snaggletoothed sumbitches in “Deliverance”? I’d buy a case just for that.
They forgot to add, "Easy to choose something else."
They may be Irish but they ain’t drunks. Right joementia? 🍻
Sounds like Bud Light stole the marketing mission statement from Heckler/Koch.
Probably the only idiots they could find to act in the commercial. Who wants to be the new Pajama Boy?
I kept wondering why the cans kept exploding when they opened them... Who wants shook up foamy beer? LOL
Am-Inbev sinking like a submarine.
Aaaand we have a winner!
The “Hockey Falls” series of Bud Light ads — about a mythical group of dopey young adult men who were huge hockey fans and spent all their time playing hockey on the street and frozen ponds — was epic. They used to show them during NHL broadcasts about 15-20 years ago, if I remember.
Looks like they really stuck it to some minorities there ... really racist there ... maybe they should have stuck with the queer beer meme.
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