They should make a truthful commercial. They should acknowledge they are scared to death of a extremely small minority of perverts, who can do no damage to their company, but they don’t care how much they offend, their loyal customers. And no amount of financial damage will cause them to try to win their customers back.
Truth would be that they would prefer that their loyal customers were a bunch of trannie perverts instead of the low class hicks ( normals) they really are.