Get a load of this...
https://protectourwinters.org/alliance/gus-schumacher/
Then follow the money...
I see what you mean... a lot of sports equipment producers with vested interests.
Follow the outflow of money too. It looks like they are very good at getting donors to finance vacations. All they had to do was measure the depth of the snow.
They even raked in $106k in Covid money.
EC