Light Beer is light beer, one can change their "taste" and preference in weeks by going to another similar beer and then becoming loyal to that new beer with no reason to change.
Swill is swill.
All true, switching a light beer is easy and dropping one of them permanently is easy, I have never heard anyone ever express a strong attachment to a light beer.
All light beer tastes bad, those who drink it have atrophied taste buds. It’s not like offended normal people are losing any drinking “pleasure” by changing to a brand that has not insulted them.
This is exactly what I was saying all along.
By Budweiser making this stupid move, many of their previously loyal customers picked a different beer. Now that they are drinking that other beer, there really isn’t any motivation to change back. These customers are lost FOREVER, no matter what Bud tries to lure them back.
Take the Super Bowl commercial with Peyton Manning and Emmitt Smith. Rather than dragging drinkers back to Bud, they drug fans away from Manning and Smith.
It’s a wonderful thing to see actually.