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Way too complicated.

The bias is more than mere logical faults; it is a snooty, patronizing, condescending, blatantly lying, personally insulting, double-speak load of B.S. that comes across.

No other way to put it.

The MSM's problem is the same as that of the tobacco companies. When the tobacco companies said that there was no proof that smoking harmed you, everyone knew they were lying. And because of that, people eventually came to despise the tobacco companies for their lies. With the MSM, the lie is that they are objective, impartial presenters of the news. Conservatives (at the least) know that that is a lie and as a result conservatives, along with a great many other people, have come to despise the MSM for their repeated and ongoing lies about their alleged 'objectivity'. At this point, it is probably too late to undo the damage they have done to their profession, but they might make a start by coming completely clean on their obvious and overwhelming liberal biases that pervade almost every story they present.

Here is an example from the article of your point:

Maybe it explains some of the inbox: Those people are in pain! This idea resembles the explanation most popular with journalists: "your anger is with a world that refuted your hopes, but you've directed it at us, the news criers, because we delivered the message."

For example, one day the new criers might say: "Sorry, Republicans, but a new and credible study doesn't support your hope that Charter Schools deliver a better education. Turns out the kids in Charter schools aren't doing any better than kids in other schools, and some are worse off. Now here are the facts..."

The writer complains about people being mad at journalists for delivering upsetting news, then provides in the next paragraph an example of bias in news reporting! Personally, I was not aware that charter schools were a Republican idea. They seem to be most popular with teachers and school administrators (hardly a Republican constituency) as a measure for dealing with faltering scholastic performance. Perhaps it is deliberately exaggerated by the author to single out a specific party to be offended. Perhaps not. But it perfectly represents the elements of bias people find most offensive: snooty, patronizing, condescending, blatantly lying, personally insulting, double-speak load of B.S.