What seems ridiculous about the article is the notion that because the news media didn’t immediately report the incident it must not have taken place... and that is at the core of the article. Reading the timeline, the obvious reason it wasn’t reported is because, well, the mainstream media wasn’t exactly embedded with the Serbian or Muslim armies. That scattered reports of atrocities and fighting didn’t get characterized immediately as a genocide or massacre is hardly surprising.
A few weeks later a small blip about Operation Storm appeared on page 14 of the New York times. Operation Storm could not be allowed to be the lead story out of the Balkans because the US government was connected to Operation Storm, and Operation Storm could arguably be a better example of "genocide" than anything that happened in Srebrenica.