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After Trayvon, Chilling Ad Offers Bulletproof Vests for Kids-Timed to Florida's midterm election
AdWeek's Advertising & Branding Blog ^ | October 21, 2014 | Hanna Masaryk

Posted on 10/24/2014 5:38:47 PM PDT by 2ndDivisionVet

A billboard advertising a line of bulletproof vests for young boys has appeared near the Florida capital in Tallahassee. Chilling, controversial and undeniably eye-catching, the ad is part of the “Vest or Vote” campaign mounted by The Dream Defenders.

The Florida-based social justice organization is rallying residents to vote in Florida’s midterm election Nov. 4. According to a report on Jacksonville’s CBS 47 Action News, the group hopes to elect candidates who will repeal the state's controversial stand-your-ground law.

According to The BRPR Group, the Miami-based advertising agency behind the campaign, the billboard was modeled after youth clothing ads like those for H&M or Gap. Should curious commuters visit the featured website, it initially appears to be an online retailer selling the child-sized, bulletproof “Dream Vest.” Ads for the vest will also appear on Twitter and Facebook.

After waiting a few seconds, or by clicking anywhere on the page, visitors are redirected to a brief but striking public service announcement. The video features a woman bundling up her son in the bulletproof vest the same way many mothers adjust their children’s coats and hats. The PSA ends with the audio from several news reports covering the deaths of Oscar Grant III in Oakland, Calif.; Michael Brown in the continuing case of Ferguson, Mo.; and Florida’s own Trayvon Martin.

(VIDEO-AT-LINK)

“In November, Florida’s voters will be faced with the question first posed by Malcolm X, ‘the ballot or the bullet,’” Ciara Taylor, political director for Dream Defenders, said in a statement. “That dichotomy is what this election is ultimately about.”

The “Vest or Vote” campaign highlights that dichotomy in a similar fashion. And according to The BRPR Group, it's intended to spark conversation about young voters’ ability to “contest fear and insecurity in communities of color.”


TOPICS: Business/Economy; Local News; Politics
KEYWORDS: banglist; florida; racebaiting; selfdefense; standyourground; syg; trayvon; zimmerman
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I think I'll find out who their other clients are and give them all a call on Monday.
1 posted on 10/24/2014 5:38:47 PM PDT by 2ndDivisionVet
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To: 2ndDivisionVet

Do they include a bag of skittles?


2 posted on 10/24/2014 5:39:48 PM PDT by driftdiver (I could eat it raw, but why do that when I have a fire.)
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To: 2ndDivisionVet

I always go for the head shot, myself. More points.


3 posted on 10/24/2014 5:40:14 PM PDT by E. Pluribus Unum (Any energy source that requires a subsidy is, by definition, "unsustainable.")
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To: 2ndDivisionVet

It would be more effective to teach the kids not to commit aggravated assault.


4 posted on 10/24/2014 5:42:24 PM PDT by mlo
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To: 2ndDivisionVet

Included...Purple drank, leaflets on how to rob liquor stores, beat up cops, smoke weed, proper use of stolen handgun...


5 posted on 10/24/2014 5:42:33 PM PDT by Dallas59
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To: 2ndDivisionVet

Why have liberals continually and incorrectly talked about stand your ground laws in the Trayvon shooting case?

Zimmerman’s defense was that it was a case of self defense, not a matter relating to stand your ground laws.

Why does the media let liberals and race baiters get away with this?


6 posted on 10/24/2014 5:43:05 PM PDT by Dilbert San Diego (s)
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To: 2ndDivisionVet

Whites kids need them more because blacks are killin’ like crazy.


7 posted on 10/24/2014 5:44:27 PM PDT by boycott
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To: 2ndDivisionVet

The DemocRATS murder ten times more American children in a month with their abortions than have been shot by law enforcement since the founding of the nation.


8 posted on 10/24/2014 5:45:23 PM PDT by FlingWingFlyer (Ebola and Enterovirus-D68. Proud members of Viruses Without Borders.)
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To: 2ndDivisionVet

Dems, why not offer free cigarettes for votes? That will probably work better than scare tactics.


9 posted on 10/24/2014 5:47:01 PM PDT by Impy (Voting democrat out of spite? Then you are America's enemy, like every other rat voter.)
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To: 2ndDivisionVet

Here’s a better idea for keeping your boys from getting shot - tell them attacking other people with intent to do bodily harm is bad.


10 posted on 10/24/2014 5:48:13 PM PDT by skeeter
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To: 2ndDivisionVet

They need these in their own neighborhoods, to protect themselves from their neighbors.


11 posted on 10/24/2014 5:53:20 PM PDT by Robert DeLong (u)
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To: Dilbert San Diego
Why does the media let liberals and race baiters get away with this?

You're not serious with this question are you? The simple answer is the media are liberal race baiters.

12 posted on 10/24/2014 5:55:27 PM PDT by Robert DeLong (u)
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To: Dilbert San Diego

SYG laws are detrimental to criminals—A core DemocRAT constituency.


13 posted on 10/24/2014 5:55:38 PM PDT by Arm_Bears (Rope. Tree. Politician. Some assembly required.)
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To: 2ndDivisionVet

I see the professional racists are at it again, or maybe I should say “still”


14 posted on 10/24/2014 5:56:34 PM PDT by Mark17 (MAs & PAs Broke busted, disgusted, liberals can't be trusted, throw the bastards into the sea)
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To: driftdiver

yes wiff skittle pouch and free wet nap dispenser for those late night KFC fingers


15 posted on 10/24/2014 5:57:20 PM PDT by al baby (Hi MomÂ…)
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To: Robert DeLong

You are right, about the media being liberal and race baiters.

But, I always like to be factually accurate when discussing issues.

And the fact is, Zimmerman invoked the self defense laws in his defense in court. He DID NOT invoke the stand your ground laws.

Yet the liberals somehow in a leap of logic, have attacked stand your ground laws in the wake of the Zimmerman/Trayvon incident. It makes no logical sense, and I never hear anybody say this connection makes no sense.

If people oppose stand your ground laws for some reason, that can be discussed. But don’t invoke the Trayvon Martin case as a reason for such opposition, because that case had nothing to do with stand your ground.


16 posted on 10/24/2014 5:58:55 PM PDT by Dilbert San Diego (s)
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To: E. Pluribus Unum
"I always go for the head shot, myself."

OK. That made me laugh.

17 posted on 10/24/2014 6:00:29 PM PDT by SnuffaBolshevik
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To: Robert DeLong

Rob De. “They need these in their own neighborhoods, to protect themselves from....

Could not have helped little Andy Lopez, last year. Hit in the left upper arm, the left chest, central lower body, as he collapsed (face down) under the murderous barrage, the toy fell away, the blood ran cool and the firing continued.
Even full body armor cannot save your young life from a “shoot til it feels good” sheriff.

Raben


18 posted on 10/24/2014 6:14:54 PM PDT by Rabin
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To: SnuffaBolshevik

A bulletproof hoodie would be better.


19 posted on 10/24/2014 6:24:30 PM PDT by smokingfrog ( sleep with one eye open (<o> ---)
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To: 2ndDivisionVet

This ad is inflammatory.

Period

What a disgrace.

.


20 posted on 10/24/2014 6:27:43 PM PDT by Mears
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