StartPage.com is holding up so far. It’s affiliated with creepy google, but privacy policy is pretty good.
Someone is going to have to come up with jazzy, catchy names or it won’t sell. That sounds silly, but true.
I have seen names that are trying to compete with facebook, and none seem to grab the eye or the attention.
I am sure FRs would find the right word, because they are very, very clever.
Not silly, but true. Human nature.