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The War on Self-Checkouts Shows the Make-Work Bias Is Alive and Well
Fee.org ^ | 2/26/20 | David Youngberg

Posted on 03/02/2020 4:12:43 PM PST by Impala64ssa

In the 1960s, Milton Friedman reportedly visited a construction site in a foreign country. To his surprise, the canal builders used no heavy machinery and instead armed thousands of men with shovels. He questioned the bureaucrat about this odd choice and the bureaucrat responded that it was a jobs program. “Oh, I thought you were trying to build a canal,” Friedman said. “If it’s jobs you want, then you should give these workers spoons, not shovels.”

Friedman’s absurd proposal illustrates the absurdity of make-work bias—the belief that conserving labor makes us poorer. Make-work bias was particularly popular during the Industrial Revolution, when legions of new machines upended the old way of doing things. No one was more famously upset than the textile workers of the early 19th century—Luddites—who railed against the automatic loom, the “job-killing” machines of their day.

Modern Day Luddites

We in the Information Age have our own Luddites. Among their ranks are Las Vegas culinary workers trying to hold back AI servers and bartenders and teamsters opposing self-driving vehicles and delivery robots. Luddites and their sympathizersheap a particularly large amount of criticism on self-checkouts, probably because their ubiquity makes them an obvious target.

Their apprehension is understandable. The proliferation of self-checkouts touches our daily lives so completely that it’s hard to imagine cashiers not losing their jobs or suffering smaller paychecks. Self-checkouts threaten cashiers as surely as excavators threatened shovel manufacturers. It is no surprise that protests erupted after a French supermarket used self-checkouts to get around labor laws or that the Oregon AFL-CIO backed a petition which limits the number of self-checkouts to two per store. Every supplier hates competition.

Having your livelihood upended is a terrible thing but holding society back for one’s own benefit is far worse. Neo-Luddites miss the point of economic activity. If economic progress came from just any kind of work, then utopia would come with banning all labor-saving devices. Walking instead of bikes and cars. Chalk instead of computers. Spoons instead of shovels. It would be a very busy world, and a very poor one.

What’s the Point?

Work is not the goal of economic activity. The goal is human flourishing. The goal is to discover ways to utilize resources in the best possible manner, finding the right tool, or bundle of tools, for the right job. That is how societies get wealthier and that is what markets do best.

Products represent bundles of consumer desires. Even the simple hot dog vendor is not simple at all and might try to attract customers with new toppings or a different location or a kosher option. Each product is a bundle of considerations that producers constantly tweak. Entrepreneurs try new approaches and consumers either punish them with losses or reward them with profits. More effective strategies displace less effective strategies. Economist Joseph Schumpeter coined the term “creative destruction” to describe this churn of good ideas proliferating and bad ones, new and old, disappearing.

Creative destruction is the process of progress. Successful experiments reward the businesses intrepid and clever enough to try them. Sometimes customers find a new bundle of price and product untenable and the business suffers.

Creative destruction is messy and goes against our instinctive desires for predictable and deliberate progress. But it is necessary because no one knows beforehand which are the good bundles and which are the bad bundles. No one even knows all the different bundles that can exist. Progress requires experimentation and people must be free to reject and free to accept.

We should not accept displaced workers as a reason to hold back change. Treating cashiers as make-work jobs transforms companies into sources of charity, a role better left to nonprofits and governments. Markets are good at discovering efficiency, not running soup kitchens.

Discovering new ways to make the most of what we have is the core competency of the for-profit sector and that’s what we should task them with. We should not dig with spoons any more than we should eat soup with shovels. Prosperity requires the right tool for the right job.

Consumer Choice Derive from Manifold Considerations

A common criticism of self-checkouts is that we, the customers, do unpaid work. It’s a rhetorically clever argument because it brings up images of slavery and forced labor. It sounds like self-checkouts turn us into suckers. We should get a discount, they say, when we use one.

A puzzle lies at the heart of this criticism, one that robs critics of their not-so-subtle accusations of indentured servitude. We choose to patronize a store. We choose to use a self-checkout. We know many people prefer them because companies keep installing them (they would be a wasted expense otherwise). We are not slaves so why do we choose to work “for free”?

Manifold considerations factor into consumer choice and price is just one consideration. Location, customer service, ease of purchase, product variety, product availability, product quality, aesthetics and other factors all play a role and the importance of each factor varies from person to person and time to time.

To illustrate, suppose grocery stores required shoppers to bring their own carts back from the parking lot. It would save the store money, possibly a lot of money, by not having to hire people to do that job. Like self-checkouts, companies could “make” customers do the work for free.

I’m familiar with one store that’s done exactly this. The parking lot is somewhat small so the store opted to not sacrifice any spots for cart returns, requiring customers to either carry groceries to their car or push their carts back to the store. Carts from inconsiderate customers sometimes litter the parking lot.

This store can “get away with” not having any cart returns because it’s adjacent to a high school and just off a major freeway. The parking lot is small because the land is valuable. The original builders surely knew this and (correctly) determined that people would be willing to trade one kind of convenience for another. The store’s been around for a while; this bundle seems to be a winner.

How You Get Paid for Using Self-Checkouts

If people work “for free” there must be a good reason. People must be getting something for the annoyance of so-called unpaid labor, as I occasionally suffer the annoyances of cart return in exchange for less driving.

The reality is that we do get paid for using self-checkouts: we get paid in time. Self-checkouts don’t need space for a cashier and many don’t even have a conveyor belt which is why two or three self-checkouts can fit in the same location as one conventional checkout. Assuming that a cashier isn't two or three times faster as an average customer, you're going to spend a lot less time waiting in line.

It gets better. Many grocery stores require you to choose a cashier line which means you can get stuck behind a particularly slow customer. (This is my great fear whenever I have to choose a line.) The density of self-checkouts often results in a queue: one line for multiple checkouts, enabling people to skip past patrons who happen to have a lot of coupons or need their ID checked.

Over many shopping trips, that can add up to a lot of minutes, even hours, that would otherwise be frustratingly spent in line. That’s why people choose to do “unpaid” labor: it’s far faster if we do it ourselves.

Waiting Is a Form of Labor

It’s important to remember that using a cashier doesn’t mean you don’t perform so-called unpaid labor. Waiting in line is its own form of labor. Fewer cashiers mean longer lines. Stores could employ enough cashiers to utilize every checkout lane but they don’t because customers aren’t willing to pay the higher prices that so many employees would necessitate.

When it comes to checkouts, customers would rather do some labor themselves, as surely as fast food customers accept busing their own tables: it’s the natural requirement of a low price. Self-checkouts let us choose how we secure low prices and some people prefer self-checkout labor (paying in effort to save time) to waiting-in-line labor (paying in time to save effort).

When voters weigh-in on an Oregon ballot measure this November to limit the number of self-checkouts to two, they might well do the bidding of Luddites who want to limit consumer options for their own benefit.

I can only hope that wiser heads prevail. Wiser heads recognize that political decisions tend to force a uniform vision of what is acceptable and what is not. 

Options make markets great because we don't all have to want the same thing. Yes, not all businesses have cashiers just like not all businesses have self-checkouts. Sometimes some choices are not viable due to the natural limits of the technology or the up-front expense. What these neo-Luddites want to do is to steal our options away from us, to artificiallyconstrain choice, rob us of our time, and force society to dig canals with spoons.


TOPICS: Business/Economy; Government
KEYWORDS: counterculturemgmt; freeenterprise; lazyhomos; sluggishmisogamists; walmartslobmanagers
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More advantages, automated checkouts and robots don't demand special treatment, or do they file harassment or discrimination suits, unless Robotic-American becomes a new protected class.
1 posted on 03/02/2020 4:12:43 PM PST by Impala64ssa
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To: Impala64ssa

The biggest “make-work” employer continues to be the US gov’t.


2 posted on 03/02/2020 4:15:52 PM PST by TomServo (See my tagline)
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To: Impala64ssa

Small purchases, the auto-checkout things are fine.

A large cart worth? Need a human.


3 posted on 03/02/2020 4:16:37 PM PST by Jewbacca (The residents of Iroquois territory may not determine whether Jews may live in Jerusalem)
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To: Impala64ssa

I visit almost no store that does not have one.


4 posted on 03/02/2020 4:17:25 PM PST by VanDeKoik
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To: Impala64ssa
I think John Pinette had the right take on self-checkout lanes in a supermarket.

"Don't do it!" he said. "Next, they'll have us stocking shelves and calling us for a cleanup on aisle six."

5 posted on 03/02/2020 4:19:40 PM PST by Captain Walker
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To: Impala64ssa

Since the customers are doing the work of a checker and of a bagger shouldn’t they get compensation of some sort?


6 posted on 03/02/2020 4:21:16 PM PST by fella ("As it was before Noah so shall it be again,")
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To: Impala64ssa
I'm always concerned when an article starts out with something that is blatant nonsense. That story about spoons actually started with a union guy talking about a steam shovel, and it has been in business books since the 1930’s.

The second part of the story misses the whole point. I never stood in lines in grocery stores. That's because as 14 year old I was what was called a “bag boy.” The 16 year old girl next to me was a checker. We weren't really making much money (.32 cents per hour - I still have my first pay stub.)
but we were learning invaluable lessons about life.

Thanks to minimum laws and other such nonsense, that type of experience has been shut down for young people. And believe me, every time we hire somebody straight out of high school it shows.

The answer is not more stinking computers - it's to go back to practical, common sense based society we once were.

7 posted on 03/02/2020 4:22:52 PM PST by I cannot think of a name
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To: Jewbacca

There’s still a human who checks if the machines are working. The ones I hate are those with the CAMERAS (Target) as if they think I’ll steal/not scan one item..


8 posted on 03/02/2020 4:24:21 PM PST by max americana (Fired ONE libtard at work at every election since 2008 because I enjoy them crying)
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To: Impala64ssa

I hate self-checkouts.


9 posted on 03/02/2020 4:25:26 PM PST by metmom (...fixing our eyes on Jesus, the Author and Perfecter of our faith...)
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To: Impala64ssa
Work is not the goal of economic activity. The goal is human flourishing. "

That is an accurate academic argument. Yet can society be stable without work? Does idleness lead to social upheaval if everyone does not have the capacity to learn to code?

10 posted on 03/02/2020 4:27:19 PM PST by buckalfa (Post no bills.)
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To: Jewbacca

This is true - especially if you have coupons that don’t read properly, or something that should be on sale doesn’t register as on sale. But if the order is small enough, self-checkouts in my area usually have at least one human attendant who manages to cover the issues that arise.

Another problem is that if you have a large order, and you’re alone, the self-checkout doesn’t have enough space to hold all your stuff - they always make them very small in holding area. We were going to try it at Lidl today, but even with two of us there was no room to hold all the stuff while bagging it.


11 posted on 03/02/2020 4:27:25 PM PST by Jamestown1630 ("A Republic, if you can keep it.")
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To: max americana

The only ones around here are at Walmart.

Once a few months ago, I noticed an item on the bottom of the cart as I was loading the car. I probably should have gone back but I was tired and it would have been awkward so just let it go.

I always just assume they have cameras.


12 posted on 03/02/2020 4:35:10 PM PST by yarddog ( For I am persuaded.)
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To: Impala64ssa

A cashier put out of work likely ends up on welfare. I eschew self checkouts in the name of preserving the society.


13 posted on 03/02/2020 4:40:48 PM PST by Buckeye McFrog (Patrick Henry would have been an anti-vaxxer)
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To: Buckeye McFrog

Same here. I also pay my bills by check. Keeps the post office in business.


14 posted on 03/02/2020 4:48:21 PM PST by EvilCapitalist (Pets are no substitute for children.)
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To: Buckeye McFrog

I signed a union petition last year in favor of giving supermarket workers more hours, better pay and benefits.

I remember the old days - when people worked full-time for supermarkets for decades, and retired from them with benefits.

I also recall when people in all sorts of stores actually knew all their stock, knew where everything was, and could answer your questions intelligently - and the butchers would actually do special stuff for you.


15 posted on 03/02/2020 4:50:52 PM PST by Jamestown1630 ("A Republic, if you can keep it.")
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To: Impala64ssa

I dislike them because I have to work and balance stuff on too small tables. After getting off my second job, I dont need a third unpaid job checking my own groceries.


16 posted on 03/02/2020 4:53:05 PM PST by BudgieRamone (Everybody loves a bonk on the head.)
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To: Impala64ssa

I hate auto checkout with a burning passion and will never use one voluntarily again.

If they think I am going to do the job of checkout clerk while a machine lectures me repeatedly about putting the item in the bag, with some bored employee standing at a podium watching when he could just as easily be running another checkout lane, they’re crazy.


17 posted on 03/02/2020 4:57:40 PM PST by thoughtomator (... this has made a lot of people very angry and been widely regarded as a bad move.)
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To: Impala64ssa

You’ll find out before long, that the customer is always right. Things change. Investors change. Give us service, or the new management will be replaced. If we want more automation and less human interaction, we’ll go with the likes of Amazon. And there will be more businesses like Amazon.


18 posted on 03/02/2020 5:00:42 PM PST by familyop ("Welcome to Costco. I love you." - -Costco greeter in the movie, "Idiocracy")
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To: Impala64ssa

I refuse to use the ‘self checkouts’. Now, if they offered a discount on the overall bill, to compensate me for doing the job they have factored into the price, then I’d be the first in line. As it is, I am not going to shop and a bill, which has labor costs; overhead; profit margins et al. factored in, unless I get paid for it via discount. (this is strictly a personal opinion and not trying to diminish anyone here if you use SCO)


19 posted on 03/02/2020 5:04:09 PM PST by LibertyWoman
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To: Jamestown1630

Someone who worked for decades in a supermarket, guess you found places for the people who were not right in the head back in the old days.


20 posted on 03/02/2020 5:15:10 PM PST by protoconservative
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